How to Properly Run Location Based Google Ads

Google AdWords is a popular way for small and large businesses to advertise on the internet. As an AdWords client, you can create text, image, or rich media advertisements and choose specific keywords to trigger those advertisements to appear on websites and in sponsored search engine results. Every time an internet user clicks on one of your ads, it costs money and therefore it pays to make campaigns efficient and well organized.

Within a Google AdWords account, you can use various options to refine and target your campaign, and one of these options is the ability to run location based Google ads.

Within your AdWords account, create a new campaign. Name the campaign and turn your attention to the “locations and languages” section. This is the area that will allow you to target the ads in your campaign to specific locations. There is a list of generic options in this section, one of which is “all countries and territories”, which means worldwide. If one of these options covers what you want, then go ahead and select it, then move on to the other specifications in your campaign. If not, then you need to “select one or more other locations” and the “select a location” window will open up.

Within the “select a location” window is a world map and to the left of the map is a list of regions divided into bundles. In the bottom left is a “selected locations” section which lets you see which areas you have currently selected. Add and remove areas by clicking them on the map. When selecting areas, you can specify regions within them. For example, if you click on Spain, you will be given the choice of targeting certain regions or the country as a whole.

Selecting areas from the list of regions is another way to choose locations and these will appear in the “selected locations” section. By clicking the expansion cross next to choices in this tab, you can be more specific. For example, you can select Europe from the bundle list and then use the expanded menu to narrow down your selection. All areas chosen for the campaign are shown in the selected locations section and items can be removed directly from this window if necessary.

Up until now, you have been making selections under the “bundles” tab, but there are three other tabs with various functions to explore. “Browse” and “search” options allow you to find locations to add to your campaign, but “custom” allows you to target your campaign within a specified number of kilometers or miles from a postal or ZIP code. This option is extremely useful for businesses wishing to target local customers. It can also aid those selling a service which will only appeal to customers in certain locations.

Once you have the locations you want, select “save” and you will be returned to your overall campaigns setting choice list. You can “edit” your campaign and so, adjust the location specifications at any time.

Before moving on with your campaign settings, you should consider refining your language selections. Google will show your ads on pages that use the interface language or languages you have selected. Google does not translate your advertisements, so if you are aiming a campaign at a mixed of locations which encompass more than one language, you may want to consider splitting the campaign up to target the different groups. Otherwise, your ads may show to, and perhaps be clicked on, by people who do not understand them.

Tailoring your ads by location within Goggle AdWords campaigns will allow you to reach out to individuals who are likely to be interested in the service you are offering to them. Learning to use this facet of AdWords effectively will be a great boost to your campaigns and therefore to the success of your business.

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